Flamin’ Fig, an unusual name you say? We’ll come back to that! 

Flamin' Fig represents a new path on our graphic & website design journey and one we feel will further express our talent (creative and professional) and our experienced views on website design.

We have come to a point in our web design journey where we feel that the web has just become over-complicated and is becoming one big hackers’ paradise. Web developers struggle to make the impossible all fit together without leaving large gaping holes and back-doors for the new breed of determined Hackers! Don’t get us wrong, we love progress and pushing the boundaries of this creative medium but our team realised that in the end we were doing more tweaking, fixing and hacking of code than creating… and to what end? Ultimately, our clients weren’t aware of it at all because they just wanted a finished product to work and so when we started to educate them and to charge for all the extra work to keep them safe online they were taken aback!

In 2018 we started looking for something better… something more simplistic, secure, non-hackable, intuitive, and which was able to reduce our interaction with code! After much searching we came across an application called Sparkle. Admittedly, we weren’t sure of it at first, let alone if it was even capable of the modern web but as we put it through its paces we were overwhelmed in how it met all our requirements - it had simplicity, intuitiveness, security, and best of all, we were able to visually design instead of work with code! We had found the diamond within the rock - Sparkle!

That was back in mid 2018 and now any and all websites we create for our clients are via the Sparkle platform!

But then we got thinking… Why not create theme kit templates for people that love Sparkle's simplicity but need a helping hand with creating a professional personal brand or business appearance online and….. you guessed it… the result of that thinking is Flamin’ Fig!

Our essence is perfection, creativity, minimalism, outcome-driven. We love our planet; we are ethical and sustainable, and we believe that this is a really great combination giving life to Flamin’ Fig i.e. creating beautiful ethically-minded theme kits with a supporting carbon neutral hosting platform. We also support the “1 Planet” approach; 1% of all completed Flamin' Fig purchases go towards planting trees in Australia and around the world through ethical tree planting schemes.

Ok, now for why we chose our name….we wanted something unique, bold, catchy, contemporary, easy to remember and easy to say and after a lot of weeks, a lot of creative ideas, lots of backwards and forwards, and then a lot of deleting we were left with Flamin’ Fig. The name alludes to something instantly noticeable, visual, bold, colourful, and outright yummy! A repeating “F” was also an implemented strategy to keep us on our users’ minds but in the end it fairly well represents our unique passion and creativity in moving the web forward in a far more simpler  and streamlined way while still having loads of wow! So with all that said, welcome to Flamin’ Fig.

POST THOUGHTS

We’ve been in the web design industry for a long time now, nearly 15 years, so we have seen and experienced a lot - some good,  some bad, and some very bad! Over the last 3 years we have really felt conflicted as we tried to give our clients an honest and simple experience but realised that most of the platforms available were not able to make that happen. Since then we have steered people away from complicated and hackable platforms such as WordPress CMS.  The reason being that everyone we have come across has complained about its complexity, its layers, the plethora of plugins, and all in all how the whole experience is conflicted. It requires a continuous supply of money to make it work let alone to have a great online business experience… and for the majority of templates, they all look like they’re from the same mould! Where is the creativity, the personalisation, the mojo?

We feel strongly that we have found something that bypasses all that complexity and lack of mojo!… It is Sparkle, and we love it so much we want to get it out to more than our existing clients, and that is how the Flamin’ Fig theme kit templates came about - simple mojo that is secure, fast loading, and a dream to use! Today we feel content and non-conflicted as we move into the new world of visual web design without the need to touch the underlying code! We can now do what we were born to do and create lovely professional outcome-driven templates and individually unique websites!